People booking hotel stays now look for something beyond basic comfort. They want their entire stay to support their well-being, from restful sleep to healthy meals. When hotels build wellness into each part of their service, they create memorable stays that keep guests coming back. Good wellness programs do more than offer spa treatments and...

What good is a gift card if it’s a chore to purchase or use? Keeping this top of mind should be key to hoteliers when considering program options

Six surefire ways to drive home a brand that resonates with guests and sets them apart in an increasingly competitive landscape include defining your unique value proposition, consistency, impactful design, telling stories that move and inspire, leveraging digital marketing, and always keeping guests first.