Everyone is a brand, and all your professional touchpoints, from your resume and LinkedIn profile to the way you communicate and carry yourself are an extension of that brand. So you must be comfortable marketing yourself and understand how to do it in a cohesive and compelling way.
By defining your UVP, understanding your ideal guests, and delivering a consistent brand experience, you can establish a strong market position that attracts the right guests—those willing to pay a premium for an experience only your hotel can provide.
Let’s dive into practices you can implement to transform your guest communication.
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